Published on Tuesday, 5 December 2023 at 3:28:00 PM
Leederville Oval has a new name – Sullivan Logistics Stadium – after the City of Vincent signed a sponsorship and naming rights deal with family-owned company Sullivan Logistics.
The oval is the home ground of East Perth and Subiaco football clubs. It was formerly branded as Medibank Stadium from 2006 to 2016.
Vincent’s agreement with Sullivan Logistics is for three years, with an optional two-year extension. The agreement commences at the beginning of December 2023.
As part of the deal, Sullivan Logistics will have naming and sponsorship rights.
City of Vincent CEO David MacLennan, Sullivan Logistics' Leon and Tim Sullivan, Subiaco FC CEO Peter Capes, City of Vincent Mayor Alison Xamon and East Perth FC CEO Dean Turner.
Comments attributed to Mayor Alison Xamon
“This is a landmark agreement between the City of Vincent, Sullivan Logistics and the East Perth and Subiaco football clubs.
“Leederville Oval is one of Perth’s largest WAFL venues and has successfully held a Grand Final and many major matches since its inception in 1915.
“Sullivan Logistics is a great supporter of grassroots football and we are happy to work with them to make the oval thrive under its new name for years to come.”
Comments attributed to Sullivan Logistics managing director Tim Sullivan
“We’re excited to see the new Sullivan Logistics Stadium logo up in lights at Leederville Oval early in the new year and for the start of the football season.
“Not only is the oval steeped in football success and tradition, being on the edge of the city provides great accessibility and it is a such friendly ground to visit.
“The town was abuzz for the 2022 WAFL Grand Final and we would love to see events of this scale bring the city and the stadium to life like it did that day.
“Having grown up in Western Australia and as a proud family-owned business, we understand the importance of strong and connected communities.
“That’s why we’re proud to put the Sullivan Logistics name to Leederville Oval in support of the City of Vincent, East Perth and Subiaco football clubs, alongside our major sponsorship of the WAFL men’s and women’s competitions – helping to grow our communities by growing the game.”
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