Speed AwarenesS SIgnS Program

The City is introducing smiley face speed signs to help encourage safer driving in our neighbourhoods.

These signs give drivers instant feedback about how fast they are travelling and remind them to slow down when needed.

The project is part of our Accessible City Strategy, which aims to prioritise pedestrians through safe streets, slower speed zones and shared spaces.

How the signs work

Speed awareness signs use radar technology to detect the speed of approaching vehicles.

Depending on the driver’s speed, the sign will display:

  • A smiley face if a driver is travelling within the speed limit. 

  • A sad face and slow down message if a driver is going too fast. 

The signs are solar powered and designed to be temporary, allowing them to be moved between locations where speeding concerns have been identified.

Speed awareness signs act as a visual reminder for drivers to check their speed and are widely used as part of local government road safety programs.

Research shows that immediate feedback can encourage many drivers to slow down and drive more safely.

The signs also collect speed data which helps the City:

  • Monitor traffic conditions.

  • Identify speeding trends.

  • Support future road safety planning.

Why is the City using these signs?

In 2025, residents on Ellesmere Street raised concerns about increased traffic and speeding after the closure of the Green Street and Scarborough Beach Road roundabout.

To respond to these concerns, the City trialled four temporary speed advisory signs along Ellesmere Street.

The results were positive:

  • Average traffic speeds reduced from 55 km/h to 48 km/h.

  • This represents about a 13% reduction in speed.

Based on these results, the City has implemented a three-year rolling program to deploy the signs at different locations across the City.

Sign locations

Locations for the speed awareness signs are identified using a combination of traffic data and community feedback.

Priority is given to roads where:

  • Traffic speeds exceed the posted speed limit.

  • Local Area Traffic Management assessments identify safety concerns.

  • The City has received multiple community complaints about speeding.

Each sign will usually stay at a location for around six months before moving to another street.

Current locations: 

Street name

From

To

Timeframe

Farmer Street Fitzgerald Street  Angove Street Oct 2025 - Mar 2026
Ellesmere Street  Charles Street  London Street Mar 2026 - Sep 2026
Haynes Street  Sydney Street Eton Street Mar 2026 - Sep 2026
Joel Terrace  Mitchell Street Gardnier Street  Dec 2025 - Jun 2026
Burt Street  Norfolk Street  Fitzgerald Street  Mar 2026 - Sep 2026

Upcoming locations: 

Street name

From

To

Timeframe

Eton Street  Gill Street Green Street  Jul 2026 - Jan 2027
Bourke St  Oxford Street  Windich Place  Jul 2026 - Jan 2027
Carr Street  Fitzgerald Street  Charles Street  Oct 2026 - Mar 2027
Kalgoorlie Street  Anzac Road  Ashby Street  Oct 2026 - Mar 2027
Albert Street  Charles Street  Barnet Street  Oct 2026 - Mar 2027

State Government road safety initiative 

Additionally, the Road Safety Commission has announced that it will be rolling out 100 speed awareness signs in school zones across Western Australia as p at high risk school zones across Western Australia as part of the State Government's Road Safety Reform Package

The City will share further information if locations within Vincent are included in this program.

For more information about the Speed Awareness Signs Program, please contact our Engineering team here

Latest News 

Vincent responds to Joel Terrace traffic safety concerns
Posted 26 November 2025 Vincent responds to Joel Terrace traffic safety concerns

Following concerns from East Perth residents regarding increased traffic and speeding along Joel Terrace, the City of Vincent will install temporary speed awareness signs in the area.

Smiles extended for safe drivers in Vincent
Posted 08 September 2025 Smiles extended for safe drivers in Vincent

Following a trial of ‘smiley face’ speed awareness signs, four new signs will be used on rotation across various hotpot locations.

Smiles for safe drivers on Ellesmere Street
Posted 11 April 2025 Smiles for safe drivers on Ellesmere Street

Four temporary speed awareness signs have been installed along Ellesmere Street in Mt Hawthorn.

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