Business Signage


Attention all local Business Owners

Concerns have been raised by local residents and businesses regarding the build-up of non-compliant signage in the City.

As a business owner, you must ensure that your property’s signage and advertising is appropriate and complies with Policy No. 3.5.2 – Signs and Advertising (available via the links at the end of this page).

Some examples include the ad-hoc or careless placement of signage, signs that are disproportionate to building scale and signage that completely covers shopfront windows are not appropriate.

Signs play a big part in any streetscape – hence, poor signage can damage the quality of the pedestrian environment and the over charm and aesthetics of an area.

As a local business owner we need your cooperation to ensure that Vincent’s streetscapes remain beneficial to all.

What is appropriate signage?

The City’s Signs and Advertising Policy (applicable to all business owners, like you) is quite detailed – so we’ve outlined the main signage requirements you need to take into account:

  • Be an integrated part of the building/site
  • Fit in with and complement the character of their surroundings
  • Be compatible with the scale, design and visual character of the building/site
  • Be contained within the boundary of the lot
  • Be easy to read and provide a clear message
  • Not be visually obtrusive or result in excessive visual clutter
  • Not cover a large proportion of the shopfront window preventing passive surveillance (for safety)
  • Not prevent movement, access or safety for pedestrian, cyclist or vehicles
  • Be of high design quality and well maintained
  • Only advertise goods and services that relate to the business on which the sign is located

Is approval needed for signs?

Yes, most signs and advertising attached to buildings require approval from the City. In many cases, if your signage is minor and it complies with the Policy, only a sign license is required.

In addition, portable advertising signs placed on footpaths or public land require a permit which is subject to inspection and set conditions.

Penalties may apply for displaying signs or advertisements that have no approval or do not comply. Please contact the City if you are in doubt.

Types of Advertising Signs

Advertising Signage policy

This diagram shows the different signage classifications under our Advertising Signage policy.

  1. Above Roof
  2. Created Roof
  3. Projecting
  4. Awning
  5. Wall
  6. Window
  7. Ground Based
  8. Hoarding
  9. Fence
  10. Monolith
  11. Pylon
  12. Tethered

Note: The signs depicted in this diagram are those that can be diagrammatically illustrated. For all sign types allowed in the City of Vincent, refer to Policy No. 3.5.2 – Signs and Advertising - there is a link at the end of this page.

Good Signage
Consistency in sign locations can add to the visual quality of a shopping strip: tick1
To reduce visual clutter, less and more effective signs are encouraged: tick2
Identification signage of high design quality that respects the character of the ‘host’ building: tick3
Window signs covering less than 50 percent of the window allow for passive surveillance and promote a good business image to potential customers: tick4
Bad Signage
Numerous signs of contrasting size, style, type, colour and graphics, viewed in close proximity, add to the collective effect of clutter: cross1
Excessive window signs add to visual clutter and reduce passive surveillance: cross2

For more information, contact

The City’s Statutory Planning Services on 9273 6000

City’s Policy No. 3.5.2 – Signs and Advertising

Apply for signage on buildings online via this link