Tools and Resources provided by the City to Grow your Business

Using Public Space to Grow Your Business:

Activation is a growing trend whereby businesses use their adjacent public space in creative ways to engage customers. The City is focussed on encouraging businesses to think outside the box and utilise the public space around their business to expand their business and activate the public realm.

In order to cut the red tape and make activation easier for businesses, the City has introduced an online permit system to provide local businesses with free and instant permits to set up their outdoor eating areas, display goods on the footpath and put out portable signage.

Great places are filled with people and activity. Active places are good for business and they help to create safe, healthy and inspired communities.

Read on for further information about how you can grow your business by activating the space around it:

Outdoor Eating Area Permit:

An outdoor eating area is any seating area adjacent to a food premises. If you own a food premises then we encourage you to create an outdoor eating area.

Outdoor Eating Area Permit

Displaying Goods on the Footpath:

How amazing does it look and feel when retailers spill out onto the street? We love it! We encourage all retail businesses to bring out and display their wares on the street. This creates life and interest, and really works to maximise the exposure of your offerings. Just be sure to leave a 1.5m wide access on the path for people to use.

Displaying Goods on the Footpath

Temporary Signs (A-Frames):

The City allows one street sign per business. Please ensure your signs are sturdy and secure (to minimise harm) and of average size (around 1m high x 0.75m wide).

Temporary Signs (A-Frames)

Cooking on the street:

If you are an established food premises, you have the option to take your cooking and serve food out in the street. Great places engage all of the senses, and there’s nothing more exciting than the smells and sounds of local food being served directly onto the street.

Have a chat to the City’s Health Team on 9273 6000 to find out more and fill in the following form to get started.

Registered Food Business Annual Alfresco Food Stall

Hiring a Public Space in your Town Centre:

Vincent has a number of great public spaces that can be hired for a small fee. What events can you create that involve the community and promote your business? Imagine the possibilities…

Click here for find out more about the City’s Parks and Facilities that are available for hire.

Host a Parklet:

You can apply to host a Parklet outside your business. Parklets are small public spaces set into the existing streetscape (normally taking over a car bay).

They’re public spaces for anyone to use, providing a place to rest, eat or work. They help local businesses by encouraging people to linger longer, and they boost character, walkability and amenity in the area.

See the City’s Parklet Policy outlining the process and information needed in order to host your very own Parklet.

Economic and Community Data:

The City has subscribed and provides access to an online data resource which provides an insight into the economic profile, community profile, social atlas and population forecasts for the City of Vincent.

This data provides valuable information and data and allows businesses to better understand the community by showing characteristics such as age, income, diversity, local businesses, population trends, market characteristics and so much more!

Id Community Data

Foodsafe Training for Handlers:

The City in conjunction with Environmental Health Australia provides a FoodSafe Training Course that is cheap, flexible and covers all aspects of food safety relevant to the hospitality and food service industry.

Foodsafe Training for Handlers