In late 1995 a public competition was conducted to design and create the City's corporate logo. Joint winners of the competition were Renato Perino and Paul Glasson. The logo was adopted by the Council on 12 February 1996.
The City of Vincent's logo combines some of the elements that characterise the diversity of the area:
The Diamond Shape
- symbolising strength and prosperity.
The Colour Values
- maroon/deep red are closely associated with the heritage and represent action, youth and vitality which symbolises the City. The direct opposite colour is green/blue and represents strength and reliability.
The constructions "Town of Vincent" and "Beatty Park Leisure Centre", together with their respective logos, are registered trademarks. All uses must be authorised by the City of Vincent. Applications to use these trademarks should be directed to Communications.